Steve Bannon, Tucker Carlson and... Liz Truss? Inside the Former PM's Audition for Make America Great Again

Britain's shortest-serving prime minister, kicked off the premiere of her video series with a promise to reveal "the evil-doers" working to undermine Western democracies. She stated she would reveal how an "global web of progressives work to subvert popular rule and the electorate's mandate."

"Our focus will be on the Maga phenomenon and see how it can be achieved in Britain," she said. "We will interview the key figures of the Maga movement."

Before the series premiere, there was one particularly enthusiastic supporter. "This is the beginning of a kind of transformation," remarked John Solomon. His media outlet Just the News will carry the ex-PM's new podcasts.

Forging Alliances in the Maga-Verse

British fellow travellers, such as a pro-Reform adviser, played a role in her set up the Liz Truss Show. Its staging is competent, if somewhat rudimentary. Truss has amassed 10,000 subscribers in her debut week and her premiere garnered 67,000 views in that timeframe.

This marks a modest start, but in partnering with Solomon, she is being thrust into a mature conservative ecosystem creating and spreading Make America Great Again themes. Key fixations include claims of media suppression by the established press and a aim to dismantle a conspiratorial 'deep state' – which the ex-PM holds responsible for the swift end of her disastrous time in office.

"Solomon's outlet is not widely recognized outside of the Maga-verse, but it does have credibility there, largely because of John Solomon, who gives commentary on conservative outlets like Bannon's 'War Room' podcast and has even spoken with Trump," noted an anthropology expert, who has closely studied the Make America Great Again phenomenon.

A Divisive Associate

Her effort to bring the pro-Trump media model to the United Kingdom has pushed her closer to controversial figures such as John Solomon.

He founded Just the News following backlash following accusations of circulating misleading narratives about Biden's anti-corruption work in the Ukraine, as well as contentious articles about ex-ambassador to Ukraine.

Solomon's reporting were echoed across the pro-Trump outlets, with Solomon appearing as a common interviewee on the widely-watched Fox News show. Donald Trump endorsed the journalist's work.

The journalist published the reports about Ukraine in a series of columns for the outlet The Hill, where he had already been moved to a columnist role when staffers raised concerns regarding his reporting. His narratives were central in Trump's pressure for the officials in Kyiv to investigate Hunter Biden and his father in that year. These actions resulted in articles of impeachment against Trump. Senators later voted to acquit the then-president.

Shortly after Solomon left the Hill in October 2019, the news organization revealed it was carrying out a assessment of his reporting relating to Ukrainian matters. It determined the journalist had relied on unreliable sources and noted he "failed to identify key facts about main Ukrainian informants, specifically the fact that they had been charged or were being probed."

Entering the Ecosystem

The journalist's personal broadcast spots are a sign of the right-wing media network Truss is entering. Solomon mentioned his backing of the program on a program he presents on the conservative cable network, a conservative television outlet that is the base for the Maga influencer ex-Trump strategist Bannon and on which commentator Tucker Carlson also appears. The ex-PM has already spoken with the political operative on one of her first podcasts.

By partnering with Solomon and Just the News, Truss has become a small part in a broader ecosystem of conservative media outlets that often cross-promote stories.

Solomon's own broadcasts have often featured personalities such as influencer Mike Benz, a political voice whose arguments against USAID was cited by Elon Musk as reasoning behind dismantling the foreign aid agency.

A Cross-Border Foray

Although Truss's stilted style and professional woes have drawn derision in Britain, some US observers do not dismiss her bid to reinvent herself as a UK offshoot of the pro-Trump media ecosystem.

"You have to take folks like that with seriousness, although you may not want to accept their words at face value," stated a former Biden White House aide, who worked in the Biden White House.

"Observers witnessed how in the recent campaign the former president leveraged that media network to spread his narrative. Without a doubt that sphere transmits and affects discourse overseas. It appears relatively clear to me that the environment in the Britain are akin to what enabled this non-mainstream media network to prosper in America."

Alan Finlayson, said the internet-based conservative network was already exerting influence in the United Kingdom.

"Online platforms knows no borders," he stated. "There's a kind atmosphere within which content circulates – at times taking an extreme form and sometimes less so – but which is interlinked."

Hinton said the rise of the internet-based right wing in the United Kingdom in recent times meant the "potential to have a growing impact is substantial."

Global Goals

"Both Truss and the Reform UK leader not long ago spoke at the the major conservative conference, where I saw they deployed Make America Great Again rhetoric before the {king of Maga|

Benjamin Miles
Benjamin Miles

Aria Vance is a digital marketing strategist with over a decade of experience in SEO and content marketing, passionate about helping brands thrive online.